When tasked with creating a product video introducing Arc, Mosaic's AI that will make finance teams' lifes easier, we were faced with the challenge of effectively visualizing complex financial concepts in a way that was both engaging and easily understandable
Extensive research was conducted to gain a deep understanding of the AI tool's functionalities and the specific needs of finance professionals. Next, we leveraged our expertise in animation and storytelling to distill intricate financial processes into simple, clear and visually compelling narratives.