Stych

Changing the way we learn how to drive.

Stych motion identity is a studio project we worked on to show how important it is for brands and products to add motion in order to make the user experience more engaging, enjoyable and overall more memorable, leading to a better brand awareness.

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[CHALLENGE]

How could we encapsulate the essence of the Stych's brand while ensuring its visual appeal and coherence across various platforms?

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[SOLUTION]

We conducted extensive research on Stych's brand positionning and tone of voice to craft on brand animations for different supports.
The result of our work is a set of engaging and full of life animated illustrations and assets that the brand can use both on their app aswell as on their website and on social media to drive up their conversion rate.